There you are. Floating amongst the organic search flotsam and jetsam of the online world. Suddenly, somebody types in those magical search terms and your company's name is called to the surface. Search Engine Optimization has always been major component of any savvy marketing strategy - and one that Lounge3 excels at. And while our SEO philosophy puts the focus squarely on driving conversions, we believe those organic search conversions need not be gained at the expense of compelling design.

Many people who engage in Search engine planing & optimization consultation are contacted after a site has been created, with a design in place, and a lot of effort undertaken to get the site easy to use, and made persuasive and engaging. But, often the best time to talk with an SEO is before those efforts are made, so that many best practices can be shared and discussed while steps along the way are made to create an effective web site.

For acieving the same Lounge3 sets up a framework for building a site, and discusses the roles of the people involved in that effort. One of the pre-project planning items involves creating "User Profiles," which is a section where SEO keyword research can be really helpful.

Keyword research doesn't involve finding words to optimize pages for that will bring high levels of traffic. Instead, it focuses upon finding words that people who are the intended audience of the site will use to search for the site, to help fulfill the objectives of the site owner.

The content assessment created through this process also includes finding "key content categories or descriptions." This is another area where Lounge3 pushes the SEO research to even higher levels.